Case Overview
Build a unified, data-driven reporting system capable of delivering operational, financial, and behavioral insights to a diverse international client base — from single retail stores to large franchise networks.
- Data & Analytics
- Product Management
- ETL & Integration
- UX/UI
- Collaboration
Scope & Solution
As Product Owner, I led the full lifecycle of ETK 360 Reporting, from ideation to international deployment. The challenge was to design a system flexible enough to serve different client typologies (franchises, boutiques, multi-site retailers) while ensuring data consistency, performance, and simplicity of use.
In collaboration with key stakeholders (Sales, Support, Engineering, and Executive Management), we defined a modular architecture with role-based access that adapted to each business profile:
- Franchise Managers: high-level performance and network monitoring
- Store Managers: operational and sales dashboards
- Technicians: hardware, POS, and checkout diagnostics
- Headquarters: advanced configuration, user management, and global reporting
Data Cleaning, Behavioral Analytics & Key Features
A central challenge was the inconsistency and fragmentation of data across systems. We developed a powerful data normalization and fusion engine within the ETK middleware, enabling the platform to clean, unify, and enrich information from POS, SAP, and IoT sources. This allowed us to perform advanced behavioral analysis by connecting customer actions to specific products, time periods, and regions.
Unified real-time dashboards
Interactive dashboards providing live visibility into sales, device performance, and customer activity across multiple locations.
Role-Based Access Control
Custom views and permissions tailored for different user types: store managers, franchise directors, and HQ administrators.
Advanced Filtering System
Smart filters by brand, region, time period, and product category for targeted analysis and fast decision-making.
Business Alert Engine
Automatic alerts triggered by predefined KPIs to highlight anomalies, underperformance, or critical events in real time.
Multilingual & Global Readiness
Fully localized interface supporting multiple languages and scalable deployment across international markets.
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Business Impact
The deployment of ETK 360 Reporting brought significant value across AURES’ global retail network. It empowered managers and executives with real-time, data-driven insights, reduced operational inefficiencies, and improved strategic alignment between HQ and local teams. The system became a core asset for performance monitoring and future analytics-driven innovation.
