Kamel DHAKWANI. Product Owner & Project Manager.
Who I'm ?
Product Owner & Project Manager | Driving Digital Transformation with Data & Agile
I am Kamel Dhakwani, a Product Owner & Project Manager specializing in digital transformation, data analytics, and Agile methodologies. With a strong background in data-driven decision-making, UX/UI, and business process optimization, I help companies turn ideas into high-performance digital products.
Combining expertise in SAFe Agile, Scrum, and data strategy, I lead cross-functional teams to deliver impactful solutions that align business goals with technology. Passionate about product innovation and automation, I thrive in dynamic environments where strategy meets execution.
Honored to have been part of projects trusted by
Why Work With Me?
Modern Approach & Sustainable Results
Stakeholder Alignment
Strong communication skills to connect tech teams, designers, business units, and leadership around a common vision.
Strategic Vision
Certified in Scrum and experienced with SAFe, I lead Agile teams and scale delivery efficiently across organizations.
Team Enablement
Experienced in leading cross-functional teams with autonomy, clarity, and a strong culture of ownership.
Data-Driven Decisions
All decisions are based on KPIs, behavioral analytics, and tools like SQL, Power BI, and Mixpanel.
Backlog Ownership
Mastery of backlog management using tools like Jira, Productboard, and Aha!, ensuring delivery focus.
Agile & SAFe Expertise
Certified in Scrum and trained in SAFe, I adapt to Agile, hybrid, or V-Model workflows depending on context.
My Professional Journey
From Creative Vision to Digital Leadership
With hands-on experience leading both strategic product initiatives and complex project deliveries, I bring the agility of a Product Owner and the structure of a Project Manager. I’ve managed full lifecycles, from ideation to release, across industries.
The Creative Foundation
My journey began with a passion for visual design and storytelling. I worked as a motion designer and TV director, creating audiovisual content, building narratives, and mastering tools like Adobe After Effects, Photoshop, and Premiere Pro. This creative background shaped my deep sense of user perception, composition, and emotional design — a strong foundation for what would later become a UX-centric career.
First Venture into Entrepreneurship
In 2014, I launched my first business, managing end-to-end projects from ideation to client delivery. This entrepreneurial leap taught me how to balance vision, execution, and customer relationships — skills that would become essential in product management.
New Chapter in France
After moving to France, I deepened my skills in UX/UI design, working on interface design and prototyping with tools like Figma, Adobe XD, and Axure RP. During this period, I joined an NGO called Don Bosco as part of a work-study program, where I led several social-impact projects as a project manager. One key initiative was the development of the Don Bosco Platform — an online educational game designed to engage young audiences through interactive learning. This experience strengthened both my digital skills and my ability to deliver meaningful solutions in mission-driven environments.
Transition into SAP & Data Consulting
Joining Image Locale Multimédia, I entered the world of enterprise systems. I contributed to SAP HANA implementations in finance and logistics (FI/CO, MM/SD), and built real-time dashboards using SAP Analytics Cloud. It was my first real step into data analysis, automation, and business process optimization.
- SAP HANA integration (FI/CO & MM/SD)
- Real-time dashboards with SAP Analytics Cloud
- Business process automation & reporting
- Stakeholder coordination across technical and business teams
The Strategic Shift
This year marked a major turning point. I completed a Master’s degree in Digital Strategy at Digital Campus Paris, transitioning fully into digital product management. I started combining my creative background with business strategy, tech collaboration, and data insights — a fusion that shaped my identity as a Product Owner.
- Master’s Degree in Digital Strategy – Digital Campus Paris
- UX/UI Design Certification
- Art Direction Certification
- Project Management Certification
Product Ownership at Softavera
At Softavera, I embraced the Product Owner role, managing roadmaps, backlogs, and user stories with tools like Jira and Productboard. I worked with several B2B and retail clients, navigating stakeholder expectations, aligning business needs with development, and validating features through data analysis and user feedback. It was here that I mastered the art of client-oriented delivery.
- Full redesign of The Kiosk by ETK, migrating from WinDev to a modern React + Node.js stack and rebuilding the CMS for multi-store content management.
- Development of a native ordering app (Android & iOS), offering real-time product availability, loyalty integration, and personalized UX.
- Integration of SAP modules (Purchasing, Accounting, Inventory, Production & Delivery) into retail operations, with custom automation and support layers.
Product Owner | AURES GROUPE (France & International)
Joining AURES Technologies, a multinational group, expanded my scope as a Product Owner. I led the development of ETK 360 Solutions, a modular platform designed to centralize reporting, data monitoring, and operational performance. The solution was deployed across international teams in the UK, USA, and Australia, supporting diverse client profiles in retail and service environments.
A key focus was on system interoperability: I worked closely with developers and architects to implement interconnections with multiple third-party systems (e.g., ERP, POS, CRM) through our custom technical middleware layer. This allowed us to ensure data consistency, real-time sync, and API-based automation at scale.
- ETK 360 Reporting – Centralized dashboards and performance KPIs
- ETK Middleware Integration – Real-time interconnection with ERP (SAP), POS, and peripherals
- NF525 Payment Certification – Certified middleware connection with third-party checkout systems
- Global Deployment Framework – Standardized rollout strategy across international markets
- Creation of Godia 360, a smart loyalty and marketing automation platform powered by real-time triggers, AI, and gamification.
Strategic Career Enhancement
At the beginning of 2025, I made a conscious decision to pause and reflect — not to slow down, but to level up. With the digital industry constantly evolving, I dedicated this time to upgrading my skill set, aligning with new standards, and reinforcing my strategic positioning in the product & tech ecosystem.
I focused on certification paths that reflect both my operational and managerial strengths. I completed the Google Data Analytics Certificate, passed the PMP® certification from PMI, and started preparing for SAP Consultant Certification, aiming to strengthen my ability to work across ERP-driven environments.
This phase has been a pivot point to deepen my expertise in data, governance, and enterprise systems — while preparing for new opportunities that demand high-level thinking, agility, and cross-functional leadership.
- PMP® – Project Management Institute
- Google Data Analytics
- SAP Consultant
- Ongoing skill refresh in product strategy, data modeling & enterprise integration