Case Overview
In the retail and food service sectors, customer retention remains a major challenge, especially for physical stores that lack time, data, and tools to launch consistent and personalized marketing campaigns.
Godia 360 was designed as a smart loyalty and marketing automation platform that empowers merchants to increase repeat business through automated, AI-powered campaigns—triggered by real-time business conditions.
Inspired by tools like HeyPongo, Godia 360 offers more than traditional loyalty features by integrating AI-driven scenario automation, social media content generation, and real-time performance-based promotions.
- Data & Analytics
- Product Management
- ETL & Integration
- UX/UI
- Collaboration
Scope & Solution
As Product Owner, I led the full lifecycle of Godia 360, from concept to operational rollout. The challenge was to build a solution powerful enough to automate loyalty and marketing processes, while remaining accessible to non-technical business users across retail and food service environments.
In collaboration with key stakeholders (Marketing, Engineering, Sales, and Retail Partners), we designed a modular and event-driven system capable of triggering real-time actions based on business performance.
The core solution includes:
- A custom rule engine for promotional triggers based on KPIs (e.g., hourly revenue, stock levels)
- A gamification layer to enhance customer retention and engagement
- A multichannel automation flow, generating content and dispatching offers through SMS, email, and social media—using AI-driven personalization
We structured the product with a flexible architecture, integrating role-based access for franchisees, store managers, and marketing teams. Each user type benefits from a tailored experience, aligned with their operational reality.
Project stakeholders:
- Business Owners – Defined the loyalty models and revenue targets
- Engineering Team – Developed the automation engine and real-time dashboard
- UX/UI Team – Designed gamified flows and merchant dashboards
- Retail Pilots – Provided operational feedback for iterative improvements
🚀 Smart Loyalty, Gamification & Automation
Godia 360 was built on a core belief: loyalty should not be a passive points system, but a smart and dynamic engagement engine that reacts instantly to business performance. Beyond classic customer retention features, the platform embeds AI-driven automation, gamification mechanics, and event-based triggers that make every interaction relevant and timely.
Designed for busy retailers and food-service operators, the platform allows businesses to define objectives—such as boosting sales during off-peak hours—and let the system take over: from triggering flash promotions, to generating and distributing personalized content across SMS, email, and social media, all within seconds.
Loyalty Engine
Customizable reward systems (points, cashback, tier levels) tailored to specific business models and customer behaviors.
Gamification Suite
Interactive features like spin-the-wheel, scratch cards, quizzes and instant wins to boost engagement and encourage repeat visits
Event-Based Marketing Triggers
Automatic campaign activation when business KPIs (e.g., hourly revenue, foot traffic, or stock levels) fall below target thresholds.
AI-Generated Content
Social media posts and promotional visuals are generated in real time, adapted to the campaign context and customer segments.
Multichannel Campaign Automation
Personalized messages dispatched via SMS, email, and social media with full scheduling and real-time performance tracking.
Smart Segmentation & Behavioral Targeting
Dynamic customer groups based on purchase history, visit frequency, and engagement, to deliver hyper-personalized offers at the right time.
Business Impact
By combining real-time performance tracking, intelligent automation, and AI-generated campaigns, Godia 360 enabled retail businesses to transition from reactive, manual marketing to a proactive, autonomous system that delivers results.
Merchants not only saved time, but also increased customer engagement and boosted revenue during critical business windows, thanks to timely, data-driven actions.
